McMillen Creative is a results-focused strategic marketing and branding firm. We work with clients from around the country in these sectors: lifestyle, professional services and B2B services.
We capture the essence of your brand with a proven process that zeros in on your competitive edge. Our approach leverages your market advantages into a stronger brand that accelerates business growth.
What issues are you confronting? Your marketing and brand challenges are unique to your culture, your competitive environment and your customers. Here are a few questions we use to identify your position in the marketing and branding landscape.
- Where do you discover your greatest opportunities?
- Do you know what truly differentiates you from your competition?
- Do your customers understand your products and services?
- Does your marketing message express who you really are?
- Can your marketing plan take you from point A to point B?
Benefits of Branding
- Provides a mission and long-term vision for your brand
- Ensures your benefits are communicated consistently across all touch points
- Creates a robust differential between you and your competitors
- Promotes coherent and collaborative communications between marketing and sales
- Provides a roadmap for your employees to "live the brand"