Tri-ED wanted to take its economic development efforts to the next level. We crafted a five-year marketing plan to set the region apart. We condensed past research into usable market intelligence. We augmented this data with competitive audits and decision-maker surveys. We renamed the area "Northern Kentucky/Cincinnati USA." After identifying the benefits that resonated most with site consultants, we recast the region's "location and infrastructure" assets into a unique brand position that spoke the language of business: "Just-In-Time."
Marketing Services: strategic marketing plan, research, branding, identity, website, advertising, print collateral, direct mail, PR, trade show