McMillen Creative


VonLehman & Company
For decades this regional accounting firm enjoyed successful growth serving a variety of business clients. But increased competition and changing expectations of clients' needs prompted VonLehman to seek market research and branding expertise from McMillen Creative.

A review of the competive landscape, extensive client research and an internal SWOT analysis brought into focus the points of differentiation that make VonLehman a clear choice for accounting services.

Branding the firm as a forward thinking CPA and advisory firm, grounded in reality and focused on the future, McMillen Creative has repositioned VonLehman in the business community. A full range of marketing materials were created to support the firm's new sense of direction and assist all shareholders in business development.

Marketing Services: strategic marketing plan, positioning, taglines, branding, identity, website, print collateral, advertising, direct mail, powerpoint