McMillen Creative
McMillen Creative is known for a dual approach to marketing challenges. Our branding process combines "creative energy" and pragmatic strategic thinking to power your goals to fruition. We know that exceptional creative captivates and smart strategies perform.
Our approach evaluates your company, your customers and your competition to identify the competitive points of differentiation that set you apart. This comprehensive process has translated insight into winning brands and success-driven strategies across diverse industries for 24 years.
We ask questions. We listen. We reveal the driving force behind your marketing needs. We take a laser-like approach to marketing. We generate brands that tell your story, ignite customer loyalty and elevate you above your competition.
Strategic Marketing
Our comprehensive process takes the mystery out of marketing. Focused industry intelligence shapes our strategies. Ingenuity and imagination bring those strategies to life. We collaborate closely with you each step of the way.
We always begin with a thorough understanding of your business and clients, your challenges and competitors. We're good listeners. We're resourceful researchers.
We are adept at converting raw data into business intelligence. We set marketing objectives that are both measurable and meaningful. Then we focus our efforts on the most promising prospects with a proven system to map a winning strategic course.
McMillen Marketing AuditTM
Baseline Marketing PlanTM
Industry and Prospect Research
Competitive Research
Customer Perception Surveys and Focus Groups
Segmentation/Target Audience Profiling
Branding
A powerful brand compels all of your other marketing investments to work harder. We help you build a stronger brand that repositions your business for growth.
Our branding process leaves nothing to chance. Gathering objective data, maintaining executive involvement and continually focusing on successful outcomes are key components of our approach.
Branding Tools
Logo Identity Development
Visual Branding
Brand Touchpoints
Verbal Branding
Brand Stories
Key Messaging
Internal Branding
Living the Brand
Brand Execution
Strategic thinking drives our creative process. Outcome-based planning keeps every project on target. Meticulous attention to detail ensures the highest quality execution.
Our brand execution captures attention and incites action. It is arresting, memorable, clear, believable, relevant and beautifully executed.
Internal Branding
Living the Brand
Marketing & Sales Integration
Communication Plans
Individual Marketing Plans
External Branding
Advertising
Ads: Print, Online, Outdoor
Video, TV & Radio
Direct Marketing
Print Collateral, Brochures, Annual Reports, Newsletters
Digital: Websites, Video, E-newsletters, Banner Ads
Trade Show Booths, Signage
Marcia McMillen, Creative Director
Marcia is the president and creative director of McMillen Creative, the strategic marketing and branding firm she founded in Northern Kentucky/Cincinnati in 1993. She brings to clients over two decades of creative management and business experience. She holds a BFA from the University of Michigan and is active in national marketing and branding organizations. She also served as a vice chair on the board of directors for the Northern Kentucky Chamber of Commerce, the HealthPoint Policy board and six years on the Carnegie Art Center board. Recognized for leadership and community service, Marcia and the firm were nominated as "2005 Tri-State Family Business of the Year."